A film that gets shown in prestigious categories at Cannes, made for hundreds of dollars (now about $400,000 when all the rights have been cleared).
This is of interest to me for a number of reasons.
One, I like the idea of truly independent, homemade film being able to be brought to this level.
Two, I have ideas for taking something like this and moving it to another level, I think that this will not be unusual very much more, that there is an opportunity to take truly independent film and find a way to show it and distribute it profitably.
Three, the rights issues are one that I think will be increasingly important. Not just for music, but with the rise in "pay for placement" it is possible that in the not too distant future to use a brand name product you will have to have the rights to it to show it. Already it is clear if you watch "reality" TV that only those products and services that pay for placement are allowed to be shown on screen.
In a way it is not unlike the 555.5555 numbers in films, a small, but telling, note of unreality in "reality".
Another is language, "reality" shows are bound by the same restrictions on language (and sexual content and violence) that the rest of TV here in the US are bound by.
I wonder if it is possible to leverage this and technology to create new forms and modes of content. Is it possible to find new ways to merge TV and Web content, is it possible to use Semantic Web type approaches to manage the data streams around content.
Then via managing them, a well as leveraging the most advanced audio and video editing technologies, will it be possible to create content on your personal laptop that rivals anything seen previously today.