Scoble and Shel Israel are going to write a book on corporate blogging. I offered a few comments/thoughts (note - Scoble's blog appears to limit the size of comments or else I would have gone on longer.)
Here are my comments:
A few basics to add to your FAQ (just the questions, need answers I suspect) - not too difficult I hope.
Okay, this may seem very basic, but I suspect it gets a bit more complicated as you stare at it.
"What is a blog?" - i.e. when is a "frequently updated website" a blog and when is it "just" a website?
Are comments needed to make a "blog" a blog?
What about RSS feeds?
Does a group blog differ fundementally from a blog by a single person?
What about this thing called "WIKIs" how do they differ/compliment/contradict what blogs are? (note, I have some ideas of answers to these, posting these questions to spark conversations)
If a blog is published but rarely read, is it still a blog? More seriously, I think it can be argued that a blog, even without active readers, can still be a highly valuable tool for the individual or for a corporation. That is, the process of "blogging" can by itself add value - whether or not the posts that result are themselves ever read widely.