.comment-link {margin-left:.6em;} Searching for the Moon
My original blog - I have moved to http://shannonclark.wordpress.com so this remains only as an archive.
<< current

Searching for the Moon
by Shannon Clark

Tuesday, May 24, 2005

www.podcatch.com : Essay on media and podcasting
www.podcatch.com has a short essay from Dave Winer about watching what you are agreeing to when signing a contract with a media exec.

My comments are about the possible model of Oprah.

A model that might be looked at is Oprah.
i.e. if you manage to do the following trifecta, you can collect big:

- Generate a large, passionate, ongoing audience (which stays with the station/channel who air you giving them an incentive and value to supporting you)

- Own the content yourself and negotiate for a significent portion of the advertising revenue (and ideally manage a mix of local/national advertising)

- Continue to add other content and outlets, as well as maintaining a strong brand and connection to your audience.


5/24/2005 11:51:00 AM 0 comments links to this post
Comments: Post a Comment

Links to this post:

Create a Link

This page is powered by Blogger.
Listed on BlogShares

Shannon John Clark (email me), b. 1974.

Male (to hold off the assumptions), currently in Chicago, IL.
I am active on many other forums and sites around the Internet. If I am online, feel free to Skype me.
You are also welcome to connect with me on Omidyar Networks on LinkedIn or Ryze.com and my blog on Ecademy or see more about me at MeshForum or my corporate site, JigZaw . I also maintain piecing IT together, as my corporate blog for JigZaw Inc.